Package Redesign

Meiju

PACKAGE/Motion

PACKAGE/Motion

PACKAGE/Motion

2019

2019

2019

About

This project involves recreating Meiji's classic milk chocolate packaging, which was originally released in 1926 and inspired by Hershey's chocolate. The new design concept aims to integrate the chocolate's taste with places where people go to relax and enjoy small moments. The three chosen places are bookstores, cafes, and parks, each coordinated with a different chocolate flavor: dark, milk, and sea salt.

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