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STEPPING THROUGH THE SEASONS
STEPPING THROUGH THE SEASONS
STEPPING THROUGH THE SEASONS
STEPPING THROUGH
THE SEASONS
Behind
The Scenes
Behind
The
Scenes
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Project Description
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Project Description
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Project Description
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Project Description
"Stepping Through the Seasons" is a promotional video for sports apparel brand ZAS that combines 2D, 3D, and live-action footage. It highlights four seasonal shoes, each presented in distinctive scenes. The fall features children's shoes in a park, and the winter showcases running shoes in a snow race. The spring presents basketball shoes against a backdrop of cherry blossoms, and the summer spotlights skateboarding shoes in a graffiti-inspired setting. Each section concludes with a close-up of the product, emphasizing its dynamic design.
"Stepping Through the Seasons" is a promotional video for sports apparel brand ZAS that combines 2D, 3D, and live-action footage. It highlights four seasonal shoes, each presented in distinctive scenes. The fall features children's shoes in a park, and the winter showcases running shoes in a snow race. The spring presents basketball shoes against a backdrop of cherry blossoms, and the summer spotlights skateboarding shoes in a graffiti-inspired setting. Each section concludes with a close-up of the product, emphasizing its dynamic design.
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ROLE
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ROLE
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ROLE
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ROLE
Branding
Copywriting
Motion design
Logo design
3D texturing
Look Development
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Brand Development
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Brand Development
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Brand Development
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Brand
Brand Identity
Brand Identity
ZAS represents the speed and smoothness that athletes feel when they do sports. The name ZAS is easy to remember and catchy. It is also very good at showing the agility and fluidity that are important for sports.
ZAS represents the speed and smoothness that athletes feel when they do sports. The name ZAS is easy to remember and catchy.
It is also very good at showing the agility and fluidity that are important for sports.
These are some key principles that define ZAS:
These are some key principles that define ZAS:
These are some key principles that define ZAS:
Confident
Inclusive
Unisex
Dynamic
Energetic
Growth
Target Audience
Target Audience
Age range
6 to 30 years old. Our audience is mainly composed of young people who are still in school or starting their careers. However, we also cater to young adults who are still young at heart and want to keep an active and healthy lifestyle.
Location
Our main target locations are Los Angeles and New York City, due to their vibrant and active lifestyles. However, we also cater to other areas where fitness and entertainment are important aspects of people's daily lives.
Gender
We cater to all genders, as our brand promotes inclusivity and diversity. We believe that everyone should have access to quality products that can enhance their daily routines.
Age range
6 to 30 years old. Our audience is mainly composed of young people who are still in school or starting their careers. However, we also cater to young adults who are still young at heart and want to keep an active and healthy lifestyle.
Location
Our main target locations are Los Angeles and New York City, due to their vibrant and active lifestyles. However, we also cater to other areas where fitness and entertainment are important aspects of people's daily lives.
Gender
We cater to all genders, as our brand promotes inclusivity and diversity. We believe that everyone should have access to quality products that can enhance their daily routines.
Interests
Our target audience is interested in fitness and entertainment, as these are the two main pillars of our brand. We aim to provide products that can help people achieve their fitness goals while also keeping them entertained and engaged.
Consumer Behavior
Our target audience is young, active, explorative, and bold. They are not afraid to try new things and are always looking for ways to improve their lives. They prefer unisex and colorful products that can express their unique personalities and styles.
Interests
Our target audience is interested in fitness and entertainment, as these are the two main pillars of our brand. We aim to provide products that can help people achieve their fitness goals while also keeping them entertained and engaged.
Consumer Behavior
Our target audience is young, active, explorative, and bold. They are not afraid to try new things and are always looking for ways to improve their lives. They prefer unisex and colorful products that can express their unique personalities and styles.
Target Audience
Target Audience
Logo Design
Logo Design
During the sketching process, I explored the interplay between symmetry and asymmetry for the logo design, reflecting ZAS's dynamic and energetic principles. This approach allowed for a visual representation that captures the brand's confident and inclusive nature while emphasizing the fluidity and growth inherent in sports performance.
During the sketching process, I explored the interplay between symmetry and asymmetry for the logo design, reflecting ZAS's dynamic and energetic principles. This approach allowed for a visual representation that captures the brand's confident and inclusive nature while emphasizing the fluidity and growth inherent in sports performance.
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Product Development
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Product Development
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Product Development
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Product Development
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Product Design
Product Designer
Product Designer
We collaborated with Hsieh Shun-Cheng, a talented product designer , to create an innovative line of product shoes. You can explore some of Shun's impressive work in his portfolio (shunsdesign.com)
We collaborated with Hsieh Shun-Cheng, a talented product designer , to create an innovative line of product shoes. You can explore some of Shun's impressive work in his portfolio (shunsdesign.com)
Product Shot
Product Shot
Sketched by Hsieh Shun-Cheng
Sketched by
Hsieh Shun-Cheng
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Visual & Story Development
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Visual & Story Development
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Visual & Story Development
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Visual & Story
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Visual & Story
Storyline
Storyline
"Stepping Through the Seasons" is an animated video showcasing different shoes for each season. Our goal is to create a visually appealing aesthetic that embodies ZAS. The video narrates the story of four shoes, each designed for a specific season. Fall features kids' back-to-school shoes, winter highlights marathon running, spring focuses on basketball, and summer concludes with skateboarding in New York City.
"Stepping Through the Seasons" is an animated video showcasing different shoes for each season. Our goal is to create a visually appealing aesthetic that embodies ZAS. The video narrates the story of four shoes, each designed for a specific season. Fall features kids' back-to-school shoes, winter highlights marathon running, spring focuses on basketball, and summer concludes with skateboarding in New York City.
Storyboard
Storyboard
Sketched by Sabrina Chen
Sketched by
Sabrina Chen
Styleframes
Styleframes
Styleframes
Visuals for Intro, Spring, and Summer by Harper Chung
Visuals for Intro, Spring, and Summer by Harper Chung
